I am fascinated by Dove's "Campaign for real beauty" (http://www.campaignforrealbeauty.ca/) for two reasons:
- It speaks to me on a human (OK, womanly) level.
- I have dedicated part of my career to marketing, and I think it's a fantastic marketing concept. (I bet they're making money hand-over-fist these days.)
If you haven't checked out their website, I'd invite you to do so. It's pretty cool. They don't focus on Dove products at all, but instead on their "campaign" to help women build self-esteem.
All corporations donate money to charities. They have to or they don't look like good corporate citizens. Some corporations are particular about who they funnel money to, and others… not so much. This “campaign” funnels their charity dollars into associations that help people deal with eating disorders. Kinda cool.
If I take off my marketer’s hat and put on my human hat (though... can you ever really not have your human hat on?) this whole thing makes me think about beauty and how we define it.
I had this question on the brain today and so, all day I looked at people around me, thinking about their beauty. I spend my day at a university, and there’s a lot of people there. I probably scanned the faces and bodies of a few – or perhaps, several -- hundred people today, while thinking about beauty.
I don't mean beauty in the sense of "turn on". Of course, if you look at enough people there are those who do that too, but that wasn't the point of the exercise. Today was about any and all kinds of beauty.
That included the young, the old, the wizened, the tall, the short, the thin, the overweight, and even the obese…the brilliant, the not-so-brilliant and the developmentally delayed… people from various walks of life, of various colors and tones. You get the idea.
I had a hard time finding anyone that I did NOT think was beautiful in some way, shape or form. Every one seemed to have something about them that made them seem beautiful. I wasn't particularly looking for it to be like that... I just wanted to be aware of my own reactions to people around me.
I’m not exactly what you’d classify as an overly “romantic” sort of person and I wasn’t feeling particularly “warm and fuzzy” today, so I found it curious that I was not more critical.
Perhaps I’m just getting softer as the years go by? Dunno…
But let me put it out there and see what you think… What do you find beautiful? Or better yet… what don’t you find beautiful? And more importantly… why?